Last week, in the article, “Attracting Donations from Millenials,” I listed ways to encourage these up and coming gifts.  But, I want you to do more than go back and read the articles in that issue of the newsletter. I want you to put the ideas into action.

For this week’s challenge, list 3 concrete steps you can take to improve the way your nonprofit attracts and retains younger donors.  Don’t consider the amount of their potential gift – just that they are interested enough in your organization to give—or, perhaps, to give again—this year.

The long-term success of your organization will depend on these donors. Cultivating them – especially in ways that will appeal to your other donors  – and doing it sooner rather than later seems like an essential element of your overall strategy.