In the past couple of weeks, I have written notes to two different people who are going through some medical issues. While I am not particularly close with either, they are people I truly like. And, in both cases, I heard about the issues from a mutual friend who had called to let me know.
In both cases I considered whether I should send something, buy a card, or pick up the phone. With back to school, a conference and the Jewish High Holidays, I realized it was a bit of a crazy time. So, I wrote a few sentences to each in an email, letting them know I was thinking of them. Each one took about 2 minutes to do.
In both cases, I heard from the mutual friend how appreciative the person was that I took the time to write. Not bad for less than five minutes in a crazy, busy week.
I am not writing this to pat myself on the back. I am writing this to say your personal outreach to your friend, your colleague or your donor will make a difference.
The next note to your donor does not have to be a highly-crafted, over-thought, well-designed piece of perfection. It just needs to get out. And come from the heart.
Today, take the few minutes necessary to write to some donors or prospective donors. Maybe you can send them a funny article that you shared on Facebook because it poked fun at your nonprofit sector or let them know about a great thank you note you just received from a high school student who benefited from your program which they support.
Keep it simple and get it out. You will be amazed at the results.