Recently, a prospective client asked whether we thought that they had the resources for a successful fundraising campaign. They were questioning whether their staff had time to dedicate to a new fundraising initiative, their current database could manage the new data, and whether they would have enough volunteers to get the work done. Those are important pieces of a successful campaign that help strengthen their results. But, there is one additional consideration that few nonprofits consider:
Will they do what they say they will do.
Will the volunteers and staff:
- Show up and/or call into campaign committee meetings? (and participate in the discussions)
- Take on assignments? (and not only the lowest hanging fruit)
- Make the appointments? (this can often be the most challenging piece of the solicitation)
- Follow up after each appointment? (sending a personal thank you note, informing the administrator so they can send out a pledge form, acknowledgment of the gift and thank you note from the organization, inform the board president so he/she can send a letter, etc)
- Share their experiences with the committee? (the elements of the case statement that excited someone and/or how someone handled a new objection to the case are great learning opportunities)
- Take on new assignments? (whether you are looking to improve your annual fund or you are working on a capital campaign – there are a lot of prospects to get to)
- Rinse and repeat? (a campaign takes time – maybe months, maybe years – be prepared for what it will take to achieve your fundraising goals)
A successful fundraising campaign is within your reach – if, before you begin, you understand what it takes to finish.
Email me if if you want to know more about how MJA can help your next campaign be successful.