It’s true. Volunteers are twice as likely to donate as non-volunteers. Now, months into the pandemic, how do you define a volunteer?
In pre-pandemic times, your list of volunteers was obvious. They were the people contributing their time and skills. That could have been serving as a Greeter to anyone who walked through your doors, stocking shelves at your food pantry, helping create a magical event, mentoring young members, or serving on your board or a committee.
But now, mentoring depends on internet connections, many of your volunteers may be considered “high risk” and can’t or won’t come into your organization’s facility. And your needs and opportunities may have shifted dramatically. Add to that reduced staffing, work from home scenarios that vary, and a host of safety restrictions. Many people who were at your organization weekly in February, may have barely heard from you since March.
Now, let’s go back to my original premise
Volunteers are twice as likely to donate as non-volunteers. It’s time to re-engage these folks. Making volunteer retention a priority is another aspect of donor retention. Volunteers have the potential to become your most engaged donors. But they have to be asked.
Today is the day to write, call and email your volunteers. And show them the love and appreciation you felt while they were walking through your doors. And, hopefully, the feelings will be mutual.