Capital Campaigns, whether seeking $13 million or $1.3 million, are once in a generation opportunities for nonprofits. This massive undertaking requires a strong vision, a clear plan, an understanding of the necessary infrastructure, and the leadership who can guide a nonprofit from inception to community-wide approval and from solicitation to shovel in the ground. That is the impetus for this series, The Nonprofit Leaders Guide to a Capital Campaign.
While the economy post-2008 will always feel less than solid, more and more nonprofits are considering whether now is the time to right-size their building or make much-needed renovations. In part, they are looking around their communities and seeing the success of their fellow 501(c)(3) organizations. As David wrote in his recent series, the Benefits of a Successful Capital Campaign, nonprofits which undertake a capital campaign strengthen their leadership and community, improve annual fund donor acquisition and retention and establish planned giving opportunities, among other benefits.
While he highlighted the various aspects of a nonprofit that are elevated with the rising tide of a campaign, this series will help professional and volunteer leaders understand the necessary steps for a successful capital campaign. During this next year I will explore:
Volume 1: Defining the Dream
Volume 2: Determining Your Campaign Goal
Volume 3: How to Determine Capital Campaign Goals
Volume 4: Capital Campaign Staffing, Fundraising Consultants and Volunteers
Volume 5: The Capital Campaign Feasibility Study
Volume 6: Capital Campaign Feasibility Study Results
Volume 7: Marketing Materials
Volume 8: Who Will Make the Asks
Volume 9: Who To Solicit First
Volume 10: Identifying the Second Round of Capital Campaign Prospects
Volume 11: Maintaining Capital Campaign Momentum
If you have any specific questions you would like addressed now or along the way, please feel free to email me at Abigail@merskyjaffe.com