Which is Easier? Getting a Teenager into College or Getting New Donors in December?

We are starting the college process with my 16-year-old twins. What is amazing when you look at the 3000+ colleges in the country is that there are 3,000+ colleges in the country. That means that if a child wants to go to college, there are plenty of options. And not every child wants to go to an … [Read more...]

Last Minute Ideas for #GivingTuesday

I think this #GivingTuesday will look different than previous years. Many nonprofits will be asking for money and often forgetting basic fundraising rules - you know, like making it about the donor or telling a story. Instead, consider some ways to up your game during a crowded time period and … [Read more...]

Why You Should Send 3 Year-End Solicitation Emails in the Next 18 Days

The most common reason nonprofits are hesitant to send multiple emails in December is fear of annoying donors.  I get it. However, nonprofits who send 3 emails in December will be noticed–that is the point of sending these year-end solicitations emails, isn’t it? Afraid of unsubscribes? You will … [Read more...]