Making The Most Of #GivingTuesday

Exactly one month from today – December 2nd – is #GivingTuesday. #GivingTuesday started in 2012 when a group of visionary nonprofit leaders at the 92Y and the UN Foundation had an idea: to take back the giving season after the shopping binge of Black Friday and Cyber Monday. From a couple hundred … [Read more...]

Social Media Quality vs Quantity

Every day when I open my email there is a Linked-In digest for the Non-Profit Marketing Group Members group.  For four months the top link has been to the comment, “Have a Facebook Page? Share it Here for Mutual ‘Likes’” There have been 400+ comments, most of them listing their nonprofit, commending … [Read more...]

What Can Tweeting Do For Your Organization?

Twittering is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there. – Retweet from Tony Hsieh of Zappos Twitter is, simply put, another way to keep in touch with the people who are interested in your organization.  The 140 characters may … [Read more...]

MJA’s Nonprofit Social Media – The Overview

It seems that everyone is claiming they are experts in social media.   My credentials include Facebook for friends, Linked In for business contacts, I use Twitter @merskyjaffe - and I try to keep up-to-date through research and discussions. The more I have learned, the more I realized that whether … [Read more...]

Even You Can Twitter: A Step-by-Step

You can love it or hate it but you can’t ignore it. It is not the be-all or end-all of communications, but it is an essential part of any nonprofit marketing and fundraising plans these days. The good news is that it is not that hard to understand. Here are step-by-step instructions on how to follow … [Read more...]

Trends In Fundraising

Online fundraising, personal fundraising pages, email signatures, social networking sites, are just a few of the “new” methods for fundraising. But with each new invention, you must decide what you will invest in and what you will ignore. Sifting through the choices is not always an easy task but … [Read more...]