Are you asking yourself how you can raise funds at a time of pandemic, economic dislocation, and social unrest when your organization’s mission is not related to any of those issues?
Many of our clients have been raising this concern with us in the past few months. Recently, Michael Jaffe facilitated a program for the staff of a national communal organization that recently utilized our executive search services.
The goal was to get everyone in the room to answer the question:
“How do nonprofits raise money if you are not providing COVID 19-related services?”
A question so many organizations face. And Mersky, Jaffe & Associates wants to help you answer. (Click here if you would like to talk to one of us about how we can provide a one-hour brainstorming session for your organization.)
What did this nonprofit learn about raising money if you are not providing COVID 19-related services?
- Whether or not to relate your organization to current issues depends on the donor.
- Fundraisers must be sensitive to their donors as well as transparent, passionate, and sincere when making the case and asking for a commitment.
- It is critical, now more than ever, to stay in touch with donors by all and any means of communication that the donor employs. Another national organization, has made 30,000 phone calls to its donors since late March. Organizations should reach out to every donor in their data base in a prioritized, systematic way to create a caring community. The purpose of the call can be to check in, say thank you, and ask questions to engage donors.
- Stewardship is essential. Everyone, including staff, is dealing with the effects of COVID 19 and the social unrest, but it is critical that staff relate to donors.
- Virtual solicitations work. Utilize Zoom to engage donors. It is the best option now. Giving is as emotional as it is financial. People are giving, so do not be reluctant to solicit donors now.
- Many people are looking at their estate plans. Now is a good time to focus on planned giving efforts.
- Look at donors who give through Donor Advised Funds. They still have money to give away since it has already been set aside for this exact purpose.
Your organization has an important message. Now is not the time to pull back on fundraising. If you want to hold a motivating, inspiring program for your staff and/or volunteer leadership, email me or click here to set an appointment to talk about what Mersky, Jaffe & Associates can do for you and your mission.