Recently, while writing a case for support for a client, I interviewed 3 board members. When I asked why they got involved, they each gave vastly different answers. One was passionate for the work, one had lifelong family connections, and the third thought the nonprofit was essential for the community.
And this is true of most nonprofits. Everyone gets involved for a different reason, but they all understand the importance of supporting the organization.
Then the question is, how do you write a case for support that is compelling but speaks to different people with various motivations? Over the years, we have found that there are many different ways to go about it. Here are two options.
Option 1: Reasons to Support Temple Sinai
Temple Sinai has been a part of our community for 71 years. We have had hundreds of bar and bat mitzvahs, education from 2-year-olds to senior adults, and more simchas and funerals than one can count. We are here for you through every life stage, life cycle, and life event. We are a community, thanks to you.
Options 2: 3 Stories in Your Case For Support
Andrew went to the Bar Mitzvah on Saturday morning with his family. As he looked around the room, he realized he had created an amazing community through the congregation. And, he was so thankful he and his wife chose Temple Sinai’s preschool.
As Michelle presented the Kiddush cup and certificates to Adam, the boy who had just become Bar Mitzvah, she was incredibly proud to serve on the board. It had been fifteen years since her own children went through the religious school. But she still remembered the unbelievable feeling of being surrounded by friends and family during this momentous rite of passage. Through the years, Temple Sinai has continued to provide her with a spiritual center, a place to gather to play mahjong with the Sisterhood, and education for everyone from her 2-year-old neighbor to her own Torah study. She sees the benefits of a strong congregation every day.
Rick came to the Bar Mitzvah because his wife takes a class with the Bar Mitzvah Boy’s Grandmother. And his wife wanted him to go. He thought about the last time he was in the sanctuary with a mask for Yom Kippur (don’t get him started on the sermon). But then he looked back at the many b’nai mitzvah he’d attended through the years – including his own children’s many years ago. He remembered his friend’s funeral and his daughter and son-in-law’s Auf Ruf. He remembered why it is so essential to keep the congregation strong. His own generation depends on it, but so do the people he will never know in the future.
In case you haven’t guessed, we have started to include stories in our case for support – and our end-of-year letters.
People will strongly identify with one story and understand the other two. Which is what we think the beginning of the case for support is all about – to create the emotional response which will open minds to the facts. Emotions, like feeling you are a part of the community, that you are passionate, and that the nonprofit is essential, are how you will encourage giving.
Now you just have to explain what the outcome and benefits will be from the fundraising that the case justifies.