Fundraisers talk a lot about donor retention. But, what about employee retention and how it impacts donors? Many nonprofits have a revolving door of development professionals. The average tenure of a fundraiser is less than 2 years. And the donor pays the price.
Consider a new development professional who starts a new job. Immediately, she wants to build relationships with major donors! But the donors have seen this cycle too often. They don’t want to spend the time gearing up to befriend another new development person. It shifts the work to the donor who has to meet more often so the development person feels comfortable. Which, let’s face it, is not why donors give to your nonprofit.
The new development person is set up for failure. Making it more likely they will leave sooner. Keeping the revolving door moving.
Then the question is, how do you get an employee to stay? One way is by helping them grow and feel successful with Executive Coaching.
Investing in your staff will help employee retention, which will help donor retention, which will help your bottom line.
Is Executive Coaching A Good Investment?
Executive coaching means different things to different people.
- A sounding board to enhance self-assurance
- Short term strategy partner for new initiatives
- Developing new skills like
- Volunteer or board management
- Governance oversight
- Annual fund growth
- Capital campaign planning
- Prepping for a Strategic Plan
- Building confidence so they are ready for the next challenge around the corner
- Learning the skills to move up in the organization
If you, or someone you know is thinking about Executive Coaching and how it could help provide professional and personal development, send me an email. Or sign up for a free consultation on my calendar.