Don’t Teach Anything New – How to Write a Strong Case for Giving

The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place. – Seth Godin Obviously, Seth Godin is talking about a … [Read more...]

What Would You Do With 1,000 New Donors?

Imagine if an article about your nonprofit started getting forwarded on Facebook. By a lot of people. Suddenly, you receive 1,000 new donations from 1,000 new donors. Seems like it would be a good problem, wouldn’t it? But, it would still be a problem.  In all likelihood, you could not accept, … [Read more...]

Lessons to Transform The Case For Giving Into a Case For Asking – That Can Be Learned From A Reusable Grocery Bag

Do you have a culture of giving? Or should I ask, do you have a culture of asking? While nonprofits want givers, few people want to be askers.  And that is often the sticking point. Common excuses include: “We don’t have those kind of big-money donors in our community” “That’s too much to ask … [Read more...]

Creating A Good Story

In order to be able to make a successful ask, whether you are talking to an individual, corporate giving officer or foundation program person, you need to have a good story that humanizes the organization, its specialness, and why it is a great investment.    The essence of a good story can and … [Read more...]

Should You Promote Your Cause or Your Organization?

This morning, I read a headline in the Association of Fundraising Professionals bulletin that read, “Fundraisers More Committed to Causes than Organizations?”  The question mark was what caught my eye. This does not seem surprising to me. In fact, I would take this one step further and guess that … [Read more...]