Last Minute Ideas for #GivingTuesday

I think this #GivingTuesday will look different than previous years. Many nonprofits will be asking for money and often forgetting basic fundraising rules - you know, like making it about the donor or telling a story. Instead, consider some ways to up your game during a crowded time period and … [Read more...]

Why Giving to Charity Will Make You Happier Than Buying a $1.6 Billion Lottery Ticket

My brother-in-law has said that a lottery ticket is really a stupidity tax. While I know that logically he is right, I buy them from time to time.  Usually, it is when I am in a store that sells lottery tickets and it is over $100 million.  That turns out to be approximately 5 times a year. Yes, I … [Read more...]

Why Every Board Member Should Write An Annual Appeal Letter

Here is a great (and relatively short) exercise to encourage donor-centric thinking among your board and/or committees. Use this with anyone and everyone you can.  In addition to a new way of thinking, you can improve donor retention and have new ideas about what to write in your donor appeal … [Read more...]

Q. Can we run multiple campaigns simultaneously without cannibalizing the annual campaign effort?

A. The biggest problem with running simultaneous campaigns is the potential for confusion. The Donor If a donor is asked to donate to 3 different campaigns from the same organization, he/she is unlikely to give to all of them – or at least not at a meaningful level. If you announce all of the … [Read more...]