A Tale of Two Case Studies – Part 1*
The pandemic has changed fundraising and development for 2020 (and, perhaps, beyond). Most annual, capital and endowment campaigns have been halted. We have developed a love/hate relationship with Zoom. And, fear has so profoundly infected nonprofits that many may not recover. But what hasn’t changed? Strong leaders are still essential and can help you succeed in almost any circumstance. And, strong leaders help you fundraise during a pandemic.
Want proof? Here are case studies from two very different congregations that are working towards multi-million-dollar campaigns and finding success because of their leadership. Well, here is the first one. Check back next week for number two!
Organization 1 – The Scene:
A suburb of a small city. A small congregation (fewer than 300 family units). Turnover of the most senior staff – including all clergy within the past two years. Passionate leaders who understood that without a capital and endowment campaign, there would be an annual deficit. And that an annual deficit for the foreseeable future was unacceptable.
A feasibility study was done to test interest before the pandemic. Would their members still support the effort? Could their prospects still give at pre-pandemic levels? Were members ready to have the conversations about five- and six-figure donations?
The Campaign to Date:
The campaign committee is leading by example. And others are following. Is it easy? No. Is there fear, changing circumstances of prospects, and sometimes people who can no longer give what they would/could have given a year ago? Yes, yes, and yes. But the campaign leadership are moving forward. They are raising money for their endowment and some capital needs, one gift at a time. Three months in, they are more than 20% to their goal. And that doesn’t include the fact that they have increased their annual giving for this year, with additional annual commitments secured for four more years. The simultaneous dual ask, one for endowment/capital and one for annual has proven incredibly successful.
They are systematically reducing their annual deficit with both increased annual gifts and substantial, five-year endowment commitments. And they are expanding their campaign committee to help broaden their fundraising efforts. Proving, strong leaders help you fundraise during a pandemic.
*Part 2 has been postponed. Stay tuned….