In last week’s article, “Responding to Donor Objections,” I offered tips for handling some of the more common reasons people offer when they are not yet ready to give to your cause. This week, I would like you to consider some issues that are specific to your organization.
The challenge is to consider your case for giving whether it is a capital or annual campaign– and list 3-5 objections that you are likely to hear. Then, consider how you could reassure the prospective donors in each case – potentially with more than one response.
As always, if you need help working on the specifics of your campaign and overcoming donor objections, click here to email me.