Presented by Abigail Harmon and David Mersky
5 of 5 in the Successful Synagogue Fundraising Webinar Series
Stewardship is what you do after a gift to ensure a satisfied donor as well a repeat donor.
Continuing as a member of a congregation is not enough of a reason to continue to donate to the annual fund again and again.
In this webinar, Stewardship: The Path to Donor Retention, we will teach you how to:
- Steward donors
- Incorporate stewardship into your congregational development plan
- Utilize the essential characteristics of great acknowledgement letters
- Include communications, engagement, conversation and accountability in your stewardship plan.
We will lead you through the key principles and statistics that will convince you and your staff that stewardship should be an essential piece of your annual fund strategy. And, help you examine the strengths and weaknesses in your current stewardship plan.
Stewardship of donors is not the same as assuring that donors are recognized once in the bulletin, weekly calendar or electronic update. Instead, we will look at stewardship within a synagogue and how to make donors feel truly appreciated and valued for their support.