Tis the season for galas and benefits. The question is, after years of doing your annual event, are you still getting the results you desire? Do you know what you want to achieve?
This month’s Challenge:
- What are three results you achieved by hosting your big event this past year?
- Are they different from previous years?
- Do you know what results you would like to achieve in the coming year?
Organizations often shift into autopilot. We feel we cannot live without the money raised but rarely consider the true cost (beyond dollars) of continuing the event. We want you to examine all considerations when planning for next year (or a spring event).
**Look for next week’s post focusing on the potential costs and benefits of these events that you may not have considered.