Q. Our nonprofit holds an annual fundraising gala that raises about $40,000 gross, $25,000 net, towards a $800,000 annual budget. The executive director and some board members feel that this fundraiser is ‘too small’ and ‘not worth our while’; how do we decide whether it is or not, and what then?
A. We are often asked versions of this question. Annual fundraising galas and other similar benefits are wonderful friend-raisers and community builders, but rarely do they find balance on the financial scales when you consider the time and energy that could be spent… [Read more…]