Don’t Teach Anything New – How to Write a Strong Case for Giving

The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place. – Seth Godin Obviously, Seth Godin is talking about a … [Read more...]

Guide to Capital Campaign Marketing Materials

The Nonprofit Leaders Guide for a Capital Campaign Volume 7: Marketing Materials Marketing materials work, as a whole, to offer the prospect information that will help inform their gift. Each piece - from a time table to gift pyramid and site page to a rendering, will help create the image and … [Read more...]

Capital Campaign Feasibility Study Results

The Nonprofit Leaders Guide for a Capital Campaign Volume 6: Feasibility Study Results The capital campaign feasibility results are in! (If you are unsure how we got to this point you can read the beginning of the series by clicking here). Does it show that you can have confidence in raising … [Read more...]

Successful Capital Campaigns Help With Marketing And Communications

A student at a small college whom we counsel, sat with me in the office of the director of institutional advancement. I asked him what his story was. I wanted to know what brought him to this college. What did he aspire to do with his education. Jose was the first Hispanic student ever to enroll … [Read more...]

Knowing Your Donors: Creating Marketing Personas for Your Nonprofit

The past week has been filled with talk about the Super Bowl - both the game and the commercials. This year, the large majority of the post-game ad talk was focused on the two commercials trying to gain awareness for causes. One was an insurance company that focused on a topic that scared the room … [Read more...]

Is February Too Late To Start Year-End Fundraising?

During the last week in January, the Chronicle of Philanthropy posted an article about year-end fundraising. Article might be the wrong word, it was primarily a list of nonprofits that had successful year-end fundraising campaigns with an encouragement to consider planning yours now. These are, on … [Read more...]

Attracting Donations from Millenials

A few weeks ago there was an article in The Chronicle of Philanthropy titled, “75% of Young Donors Turned Off by Out-of-Date Web Sites.” Interestingly enough, this generation of twenty- and thirty-somethings want to see the same things that everyone wants to see: success stories, good news about the … [Read more...]

Marketing Your Nonprofit with Cute Babies?

It’s been a little over a week since the Super Bowl and it seems that the only lasting memories (outside of Baltimore) are the ads that continue to run on television and online.  As always, talking babies, silly animals and beautiful, scantily-clad women were featured in the large majority of … [Read more...]

Judging a Nonprofit by its Messaging

This is Part 1 in a mini-series that asks - how do people determine which organizations deserve their donations? While you shouldn’t judge a book by its cover (or as a sign in my local library reminded me – you shouldn’t judge a book by its movie), should you judge a nonprofit by its direct mail?  … [Read more...]

Annual Appeal Follow up: Getting Your Email Through

Raise your hand if you have a “dummy” email address for businesses that you think might clutter your email box.  I think a lot of people do this, but then no one wants to check these coupon, discount and spam laden accounts – I know I dread doing it. But, if you are a nonprofit ending up in the … [Read more...]