The Nonprofit Thank-a-thon

As a board member and fundraising committee representative, I was recently asked to explain a nonprofit thank-a-thon at a board meeting.  To me, it seems kind of obvious.  But I live in the development world. What it is Put simply, a nonprofit thank-a-thon offers board members a way to thank … [Read more...]

Let Your Donors Tell You Their Preferences: Donor Centric Strategy

The Donor Retention Project - Week 8: Donor Centric Strategy Sitting down to listen to week 8 of The Donor Retention Project, surprised me. The focus was on surveys – not usually something that raises eyebrows. In fact, I was thinking that this might be a stretch for donor retention, but I was … [Read more...]

Successful Major Gifts Moves Management – What is Moves Management?

Major Gifts - Beyond the Solicitation Series - Part 8 You have identified a potential major donor from among your most faithful contributors. She has made an annual gift every year for the last 12 years and in the last three years she has steadily increased her giving from $25 to $250. You called … [Read more...]

Donors Want To Be Thanked Promptly (& Other Donor Retention Strategies)

The Donor Retention Project - Week 4 This week, The Donor Retention Project, offered a conversation and action guide with Roger Craver of DonorVoice (as well as serving as the editor of The Agitator). And his research on donor retention strategies is fascinating. Through DonorVoice, he conducted a … [Read more...]

Attracting Donations from Millenials

A few weeks ago there was an article in The Chronicle of Philanthropy titled, “75% of Young Donors Turned Off by Out-of-Date Web Sites.” Interestingly enough, this generation of twenty- and thirty-somethings want to see the same things that everyone wants to see: success stories, good news about the … [Read more...]

You Are Not The First Person To Ask That Donor for Money

Major donors for nonprofits come in many different shapes and sizes (read: interests and dollar amounts).  But one thing they all have in common, is that they are all asked for money on a regular basis.  And yet, solicitors “feel bad” about asking them for a donation. How often are you asked for … [Read more...]

MJA Challenge: Thanks for Your Giving

I couldn’t resist a bad pun to start off this Thanksgiving week challenge. In the past, we have advocated many different ways to show thanks to your donors. This week’s challenge is to think of 3 ways to thank donors that your organization has yet to employ. If you are looking for ideas you can … [Read more...]

Early Stages of a Capital Campaign

There are two synagogues who are in early stages of a capital campaign.  Synagogue A has a building built for 800 families with a membership of 400.  Synagogue B has a building built for 400 families with a membership of 800.  Yes, this is actually happening within twenty miles of each other. And, … [Read more...]

Stewardship Through Facebook

In the fifth installment of 100 Donors in 90 Days, John Haydon discusses how social media can help you find new donors. Social media may be complicated for those just considering whether to initiate a program. For those of us who have been working in this realm for a while, it is an ever-changing … [Read more...]

The Effort You Put Into Your Nonprofit = The Amount You Get Out

The same marketing conference that brought me Rand Fishkin (read Biases In Nonprofit Development and Fundraising if you don’t know what I am talking about) also had Gary Vaynerchuk as a keynote speaker. Gary V., as he is known (he can be found @garyvee or, is an … [Read more...]