The Tradeoff of Time vs Money in Fundraising – 7 Considerations

We all know the adage, time is money. Nonprofits often think volunteer time is better to spend than precious dollars. But is it really? The Tradeoff of Time vs Money in Fundraising Let’s say that you don’t want to spend money on a fundraising consultant for a capital campaign.  You believe you … [Read more...]

Who, What, How, Why and When to Follow Up After Each Appointment

Last week, I wrote asked, and answered, What Makes a Successful Fundraising Campaign?  In the list of essential tasks for volunteers and staff, I included, “follow up after each appointment.” I didn’t want this to get lost because follow up from volunteers will, literally, make or break a campaign. … [Read more...]

5 Fundraising Lessons I Learned from Seeing Justice Ruth Bader Ginsberg

Last week I was lucky enough to witness Justice Ruth Bader Ginsberg have a one-on-one conversation with an old friend, Senior Circuit Judge Bruce M. Selya.  While the hour was filled with her soft-spoken inspiration, there was one moment at the very beginning that was meant to be a fundraising … [Read more...]

Prospect Research – Amazingly Informative or Just Too Creepy?

We offer prospect research screenings to our clients.  We think it is a good way to assess the potential of a nonprofit’s current donor base. But, when we describe the process to a committee, invariably, someone asks something like, “is prospect research to creepy for us to use?” I’m never quite … [Read more...]

It’s That Time – Here Are 11 Annual Appeal Tips

It’s annual appeal time at nonprofits everywhere. These next few months will bring in large portions of fundraising revenue for many organizations–on average more than 30%. While we hope your letters are already written, it might not be too late to make a few donor-centric updates before you hit the … [Read more...]

Solicitor Slowdown? 10 Tips to Motivate Volunteers to Continue Soliciting During a Capital Campaign

As a nonprofit consultant, I have found that even the most devoted board and development committee members have periods of time where they slow down and/or stop making calls and setting up appointments. How do you reset their enthusiasm and motivate volunteers to start solicitations again? … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]

Nonprofit Solicitation: It’s Harder To Get The Appointment Than To Get The Gift

A successful campaign requires that your solicitors understand the nuances of a nonprofit solicitation, also known as, "the ask." Among other things, a successful solicitor will: look to develop a long-term relationship with the donor(s) offer a strong case for giving practice what … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Value the Nonprofit Donor More than the Donation

Showing how much you value the person is vital at every stage of a relationship—initial engagement, involvement, solicitation as well as stewardship.  Here’s a story that shows what a difference that can make with a nonprofit donor. Martin, a leadership gift prospect who was the retired CEO of a … [Read more...]