Solicitor Slowdown? 10 Tips to Motivate Volunteers to Continue Soliciting During a Capital Campaign

As a nonprofit consultant, I have found that even the most devoted board and development committee members have periods of time where they slow down and/or stop making calls and setting up appointments. How do you reset their enthusiasm and motivate volunteers to start solicitations again? … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]

Nonprofit Solicitation: It’s Harder To Get The Appointment Than To Get The Gift

A successful campaign requires that your solicitors understand the nuances of a nonprofit solicitation, also known as, "the ask." Among other things, a successful solicitor will: look to develop a long-term relationship with the donor(s) offer a strong case for giving practice what … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Value the Nonprofit Donor More than the Donation

Showing how much you value the person is vital at every stage of a relationship—initial engagement, involvement, solicitation as well as stewardship.  Here’s a story that shows what a difference that can make with a nonprofit donor. Martin, a leadership gift prospect who was the retired CEO of a … [Read more...]

The Most Common Fundraising Mistakes …and How Not to Make Them

In the past, we have touched on overcoming anxieties when confronted with the opportunity to share the joy of giving with a prospective donor on a face-to-face basis. We are anxious, mostly because we are afraid that we will make a mistake. Think about that for a moment! What is the worst thing that … [Read more...]

The Habits of Highly Successful Fundraising

What follows are the nineteen habits of highly successful fundraising. In this way, you can work to introduce these habits into your daily routines so that your next encounter with a major gift prospect will have the best possible outcome, a meaningful gift to your campaign. Habit #1: … [Read more...]

Motivating Yourself To Make An Ask For a Donation

The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore. -Dale Carnegie “If you’re not asking them for money, someone else is.” - Abigail Harmon Recently, I have spoken to a few friends/colleagues who are frustrated by … [Read more...]

Accountability During a Nonprofit Capital Campaign

The Nonprofit Leaders Guide for a Capital Campaign Volume 12: Accountability During a Nonprofit Capital Campaign During the past year, I have used this series to explain some of the ins and outs of a capital campaign (too see the full series click here).  I will end this series, The Nonprofit … [Read more...]

Why You Should Send 3 Year-End Solicitation Emails in the Next 18 Days

The most common reason nonprofits are hesitant to send multiple emails in December is fear of annoying donors.  I get it. However, nonprofits who send 3 emails in December will be noticed–that is the point of sending these year-end solicitations emails, isn’t it? Afraid of unsubscribes? You will … [Read more...]