Why Giving to Charity Will Make You Happier Than Buying a $1.6 Billion Lottery Ticket

My brother-in-law has said that a lottery ticket is really a stupidity tax. While I know that logically he is right, I buy them from time to time.  Usually, it is when I am in a store that sells lottery tickets and it is over $100 million.  That turns out to be approximately 5 times a year. Yes, I … [Read more...]

Assessing Your Nonprofit’s Donors and Prospects: Annual Fund Segmentation Strategies

Solicitation strategies start with assessing the current situation. Do you treat all your prospects and donors the same? Should you? You should have a development plan for all prospects and a stewardship plan for all donors. But, you should not plan on having the executive director meet with … [Read more...]

Follow Up and Acknowledgements for #GivingTuesday Gifts

While the competition for #GivingTuesday gifts is fierce, there are a lot of people who decide to give their gifts on that day–especially if they want to promote their giving on social media channels. Your job is to make giving as easy as possible, and then, follow up in a way that shows your … [Read more...]

What I Learned About Fundraising Using Social Media This Week- Part 2

For those of you who read my articles each week, you will know that last week, in the Part 1 of this article, I talked about what I learned at a seminar on fundraising using social media. We did an exercise examining the age demographics of donors and what type of social media we thought they … [Read more...]

What I Learned About Fundraising Using Social Media This Week- Part 1

This week I attended a Synagogue Council/Jvillage Meet up (read: workshop) focused on fundraising using social media. I want to stay current when it comes to how nonprofits can expand their reach - in this case - the use of Facebook, Pinterest, Twitter and the like. Obviously, I am not alone - it … [Read more...]