Development vs. Fundraising – What Are You Practicing?

Are you in development or fundraising? Do you know the difference? Well, it’s the difference between being the president of a Parent-Teachers Council and the president of the board of a nonprofit. PTCs, in general, are good fundraisers. In the current state of schools – they have to be good in order … [Read more...]

Q. What goes into long-term cultivation of prospective donors over time, when the expected ‘pay-off’ may be far into the future?

A. Long-term cultivation is indeed the ideal path to enhanced relationships and, ultimately, larger donations.  And just as each donation may be independent of others yet part of a larger campaign, each cultivation should be tailored to the individual yet part of an overall strategy. Look at each … [Read more...]