Technology, Email and Monthly Giving

Technology, Email and Monthly Giving: Part 8 in Creating a Monthly Giving Program Do you remember the quote, “For want of a nail…”? The line opens a bit of verse, often attributed to Benjamin Franklin, that tells the tale of how even the most insignificant element can cost you the world.  For … [Read more...]

A Step-by-Step Plan to Ask for Monthly Gifts

Part 5 in Creating a Monthly Giving Program Last month, I outlined what you would require to launch a monthly giving program. This month, let’s focus on a step-by-step plan to make the ask for monthly gifts. Create a monthly giving launch letter/appeal It is now time to sit down and write … [Read more...]

What is Monthly Giving and Why It Matters

Part 2 in Creating a Monthly Giving Program As I wrote last month in the introduction to this series, six out of every ten donors will stop giving to your organization next year. This trend is going in the wrong direction. But you can retain more donors with the right strategy. The donors currently … [Read more...]