10 Pieces of Paper That Will Strengthen Your Nonprofit

Volunteer packet - Volunteers can be incredibly useful when it comes to ways to strengthen your nonprofit and incredibly time consuming.  Automate some of the systems by creating a packet for volunteers.  You can learn about their interests, explain your priorities and areas of need, and establish a … [Read more...]

Successful Capital Campaigns Help With Marketing And Communications

A student at a small college whom we counsel, sat with me in the office of the director of institutional advancement. I asked him what his story was. I wanted to know what brought him to this college. What did he aspire to do with his education. Jose was the first Hispanic student ever to enroll … [Read more...]

Marketing Your Nonprofit with Cute Babies?

It’s been a little over a week since the Super Bowl and it seems that the only lasting memories (outside of Baltimore) are the ads that continue to run on television and online.  As always, talking babies, silly animals and beautiful, scantily-clad women were featured in the large majority of … [Read more...]

MJA Challenge: Judging Your Nonprofit

Last week I posted 3 articles (see the links below) that questioned whether your nonprofit was being perceived in a planned way, or evolved in a haphazard and counterproductive fashion.  The articles, focused on judging your nonprofit, were brief in both their problems and solutions (trying to keep … [Read more...]

Judging a Nonprofit by its Board

This is Part 3 in a mini-series that asks - how do people determine which organizations deserve their donations? While you shouldn’t judge a book by its cover (or as a sign in my local library reminded me – you shouldn’t judge a book by its movie), should you judge a nonprofit by its direct mail?  … [Read more...]

Judging a Nonprofit by its Messaging

This is Part 1 in a mini-series that asks - how do people determine which organizations deserve their donations? While you shouldn’t judge a book by its cover (or as a sign in my local library reminded me – you shouldn’t judge a book by its movie), should you judge a nonprofit by its direct mail?  … [Read more...]

What Do People Think About Your Nonprofit?

Nonprofits are often asked to provide proof that they are using resources to fund the wants and needs of the community.  Justifying new expenditures, even in organizations that run an annual surplus, can be hard.  What should organizations do when the board decides that the leadership’s belief in a … [Read more...]

Stewardship Through Facebook

In the fifth installment of 100 Donors in 90 Days, John Haydon discusses how social media can help you find new donors. Social media may be complicated for those just considering whether to initiate a program. For those of us who have been working in this realm for a while, it is an ever-changing … [Read more...]

Social Media Quality vs Quantity

Every day when I open my email there is a Linked-In digest for the Non-Profit Marketing Group Members group.  For four months the top link has been to the comment, “Have a Facebook Page? Share it Here for Mutual ‘Likes’” There have been 400+ comments, most of them listing their nonprofit, commending … [Read more...]

Q: What are the basic rules for maintaining tight and effective messaging? How long should appeal letters be? How often can you quote your group’s mission before it’s over-used? How do you get the average reader to care enough to get involved?

A: There are a lot of questions, but as the answers are relatively short, I will answer them all: What are the basic rules for maintaining tight and effective messaging? How long should appeal letters be? Short, sweet and to the point.  Personally, I think a letter that is longer than a page … [Read more...]