Executing The Major Gifts Moves Management Process

Major Gifts - Beyond the Solicitation Series - Part 11 In the past three installments of this series we focused upon how to “move” a donor from ever-increasing annual giving to become a major donor.  The process of moves management employs a series of steps (moves) for each identified prospect … [Read more...]

Six Steps to Implementing the Major Gifts Moves Management Process – Part 2

Major Gifts - Beyond the Solicitation Series - Part 10 In part 1 (click here to read it) of this piece we focused on the first three steps.  "The first three steps help you enlist major donor prospects who will be part of your moves management community.  First you identify prospects then gather … [Read more...]

Six Steps to Implementing a Major Gifts Moves Management Process – Part 1

Major Gifts - Beyond the Solicitation Series - Part 9 Last month we focused upon how to “move” a donor from ever-increasing annual giving to become a $5,000 major donor.  The process of moves management employs a series of steps (moves) for each identified prospect which “move” prospects from … [Read more...]

Successful Major Gifts Moves Management – What is Moves Management?

Major Gifts - Beyond the Solicitation Series - Part 8 You have identified a potential major donor from among your most faithful contributors. She has made an annual gift every year for the last 12 years and in the last three years she has steadily increased her giving from $25 to $250. You called … [Read more...]

Getting to Know Your Donors: Using & Understanding Prospect Research

Major Gifts - Beyond the Solicitation Series - Part 7 Donations initiate relationships, and these relationships benefit by knowing important details. With information publicly available more than ever before, understanding prospect research is becoming an increasingly significant tool for nonprofit … [Read more...]

Identifying Your Best Prospects—They are Closer than You Think

Major Gifts - Beyond the Solicitation Series - Part 6 Are you having trouble finding new major donors or even prospects for new first time gifts?  Welcome to the club! For a variety of reasons, donors exhibit an ever-increasing level of anxiety when asked to contribute to —for them—a new … [Read more...]

Listening – The Lost Art

Major Gifts - Beyond the Solicitation Series - Part 5 People talk more than they listen. The problem is pervasive in modern society. Many of us don’t listen because we’re too busy talking, texting, blogging, and using Twitter and Facebook to give our point of view. Because most people have … [Read more...]

Engaging Volunteer Leadership in the Major Gifts Process

Major Gifts - Beyond the Solicitation Series - Part 4 Last November, I published a piece on Leadership Roles in the Development Function. This month, I want to focus best practices around leadership engagement—both volunteer and staff—in the major gifts process. The key to successful volunteer … [Read more...]

Why People Give to Nonprofits – and Why They Don’t

Major Gifts - Beyond the Solicitation Series - Part 3Often, when I conduct a workshop or a solicitor development program — particularly with volunteer leaders — I facilitate a brainstorming session.  I ask all the participants to give me every reason they can think of why people give to … [Read more...]

Creating the Major Gifts Plan—Be Disciplined to Succeed

Major Gifts - Beyond the Solicitation Series - Part 2 The annual fund is the foundation of every great development program.  It provides an opportunity to identify, interest, involve, engage and acknowledge generous donors.  A thoughtful approach to creating the major gifts plan, of communication … [Read more...]