Fundraising Campaigns of One

Do have that guy on the board who always wants detailed statistics for ever discussion? What about the woman who insists every fundraising piece should have cute kids (even though they are just one part of the population served?) Or, maybe you have somebody who thinks social media is the universal … [Read more...]

Lessons on Turning Around a Bad Experience at Your Nonprofit

I recently read that it takes 12 good experiences to make up for 1 bad one.  Wow.  But maybe I shouldn’t be surprised.  If I stopped you on the street and asked you to name a recent bad experience with a business or a nonprofit you could probably come up with something pretty quickly. For me, just … [Read more...]

Value the Nonprofit Donor More than the Donation

Showing how much you value the person is vital at every stage of a relationship—initial engagement, involvement, solicitation as well as stewardship.  Here’s a story that shows what a difference that can make with a nonprofit donor. Martin, a leadership gift prospect who was the retired CEO of a … [Read more...]

The Most Common Fundraising Mistakes …and How Not to Make Them

In the past, we have touched on overcoming anxieties when confronted with the opportunity to share the joy of giving with a prospective donor on a face-to-face basis. We are anxious, mostly because we are afraid that we will make a mistake. Think about that for a moment! What is the worst thing that … [Read more...]

Meaningful Major Gift: From The Heart And The Wallet

Anyone who has sat in a room rating prospects for an upcoming capital campaign knows that it is hard to determine the right number for the ask. We can guess what a person is worth, determine what they have given to other organizations, examine their relationship with the organization and estimate … [Read more...]

The Habits of Highly Successful Fundraising

What follows are the nineteen habits of highly successful fundraising. In this way, you can work to introduce these habits into your daily routines so that your next encounter with a major gift prospect will have the best possible outcome, a meaningful gift to your campaign. Habit #1: … [Read more...]

Maintaining Capital Campaign Momentum

The Nonprofit Leaders Guide for a Capital Campaign Volume 11: Maintaining Capital Campaign Momentum In this series, we have covered, defining the dream, determining the capital campaign goals, nonprofit consultants and architects, the capital campaign feasibility study, marketing materials, … [Read more...]

It’s Science: Asking For Donations Will Help You & The Donor Feel Good

Yesterday I saw another graphic showing that giving feels good. You can see it by clicking here. Cute infographics aside, we all know the amazing feeling we get when we do something for someone else and feel like it made an impact. Whether this something is the perfect birthday present for a sister … [Read more...]

A Four-Stage Plan for Major Donor Cultivation for the Annual Fund

Gateway Events: First Point in a Cycle of Life-Long Giving In the last month, the media has been filled with news of the ALS ice bucket challenge. The challenge is an awareness and fundraising strategy that went viral thanks to Instagram, Facebook, and famous supporters like Oprah Winfrey and has … [Read more...]

Surprise! Donors Don’t Expect Nonprofits to Be Perfect

The Donor Retention Project - Week 10 Improving nonprofit donor satisfaction and retention There is a general theory that nonprofits should run a steady course and not upset donors. Of course, we all hear the stories of the organizations that found some unique and creative way to dramatically … [Read more...]