Do You Segment Your Annual Appeal Personalization? Why You Should.

Like most of you reading this post, I have started to receive year-end annual appeal letters.  Unlike most of you, I read them in detail. Among other things, I look if I am being asked for a specific amount or not. I notice whether they are asking me to increase my contribution from last year to … [Read more...]

The Impact of Religion on Philanthropy: The Highlights

Yesterday, The Giving Institute conducted a live webcast titled, “The Impact of Religion on Philanthropy.” Full disclosure, I don’t have a written report yet so this is relying on my memory. And, because I am used to receiving a copy of a webinar or their slides, I didn’t even take detailed notes. I … [Read more...]

6 Do’s and Don’t’ s for Disrupting Your Nonprofit

Yesterday, I was looking at the website for my husband’s marketing firm (theamplifiergroup.com in case you need marketing advice) and we got into a long discussion about the word “disruptor.” For those who have worked in nonprofits too long or have had their heads in the sand, disruptor is what … [Read more...]

How Nonprofits Create a Connection with Donors

Recently, Michael Katz, of Blue Penguin fame, posted an article on why birthdays are such easy connectors between people across countries, religion, age, politics, race, etc. With only a few exceptions, saying it’s your birthday (or someone else’s) will elicit a similar response, “Happy Birthday!” … [Read more...]

The Key to Any Successful Fundraising Campaign

by Dr. Kerry M. Olitzky There is no obligatory giving Following World War II, as families moved out of urban centers and into the suburbs, they continued to support non-profit institutions, especially synagogues, out of a sense of obligation. Over the last decade, obligation diminished as a … [Read more...]

3 Complicated Planned Gift Options Explained

We were, initially, hesitant to produce anything on planned gift options under the current President and his administration. Simply put, it seems that anything, including tax codes, can change on a daily basis. Please ask your donors to check with a financial advisor when considering these, or any … [Read more...]

Pareto’s Principle is No Longer the Standard in Fundraising

I just read a really interesting article titled, The 80-20 Rule is Dead! on MarketSmart’s blog.  As nonprofit consultants, we have long reported that wealth has shifted and we often find that 10% of donors now provide 90% of the funds to a campaign – especially an endowment or capital campaign. Now … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]

Nonprofit Solicitation: It’s Harder To Get The Appointment Than To Get The Gift

A successful campaign requires that your solicitors understand the nuances of a nonprofit solicitation, also known as, "the ask." Among other things, a successful solicitor will: look to develop a long-term relationship with the donor(s) offer a strong case for giving practice what … [Read more...]

Overcoming the Anxieties of Asking for a Donation

I have been a solicitor of major gifts for more than forty years. Moreover, I have trained both volunteers and professionals around the country in the art of asking for a donation, or what my friend and mentor, Jerry Panas, calls “truly outrageous, consequential gifts.” One of the techniques that … [Read more...]