What is Monthly Giving and Why It Matters

Part 2 in Creating a Monthly Giving Program As I wrote last month in the introduction to this series, six out of every ten donors will stop giving to your organization next year. This trend is going in the wrong direction. But you can retain more donors with the right strategy. The donors currently … [Read more...]

Creating a Monthly Giving Program: A Solution to Donor Retention and Financial Sustainability

Part 1 in Creating a Monthly Giving Program Last Saturday evening, we went out to dinner with friends with whom we went to college more than 50 years ago. One friend asked me if there was something new in fundraising. I wondered what she meant. She told me that they had made a modest—for … [Read more...]