Creating A Good Story

In order to be able to make a successful ask, whether you are talking to an individual, corporate giving officer or foundation program person, you need to have a good story that humanizes the organization, its specialness, and why it is a great investment.    The essence of a good story can and … [Read more...]

Should You Promote Your Cause or Your Organization?

This morning, I read a headline in the Association of Fundraising Professionals bulletin that read, “Fundraisers More Committed to Causes than Organizations?”  The question mark was what caught my eye. This does not seem surprising to me. In fact, I would take this one step further and guess that … [Read more...]