Why Every Board Member Should Write An Annual Appeal Letter

Here is a great (and relatively short) exercise to encourage donor-centric thinking among your board and/or committees. Use this with anyone and everyone you can.  In addition to a new way of thinking, you can improve donor retention and have new ideas about what to write in your donor appeal … [Read more...]

Q. Can we run multiple campaigns simultaneously without cannibalizing the annual campaign effort?

A. The biggest problem with running simultaneous campaigns is the potential for confusion. The Donor If a donor is asked to donate to 3 different campaigns from the same organization, he/she is unlikely to give to all of them – or at least not at a meaningful level. If you announce all of the … [Read more...]