Do You Segment Your Annual Appeal Personalization? Why You Should.

Like most of you reading this post, I have started to receive year-end annual appeal letters.  Unlike most of you, I read them in detail. Among other things, I look if I am being asked for a specific amount or not. I notice whether they are asking me to increase my contribution from last year to … [Read more...]

It’s That Time – Here Are 11 Annual Appeal Tips

It’s annual appeal time at nonprofits everywhere. These next few months will bring in large portions of fundraising revenue for many organizations–on average more than 30%. While we hope your letters are already written, it might not be too late to make a few donor-centric updates before you hit the … [Read more...]

The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]

A Passion for What You Do – Nonprofit Edition

Last week I went to a conference where I saw phenomenal speakers. The list included Michelle Obama, Billie Jean King, Selina Tobaccowala, Brit Marling, Issa Rae, Mario Batali and Andy Cohen. The topics ranged from the experience of being the former FLOTUS (or former first spouse as she likes to be … [Read more...]

Does Your Nonprofit Want a Stronger Annual Fund or a Larger Endowment?

I have not seen your specific nonprofit’s budget, annual fundraising efforts, and/or donor lists for the past five years, but I have seen many other organizations’ documents in my work as a nonprofit consultant. The desire to have a stronger annual giving program or a larger endowment fund usually … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]

Uncovering A Hidden Planned Gift

I recently participated in the solicitation of a rather peripherally involved 82-year-old donor of one of our clients.  We were going to ask for $100,000, when, before we could even begin, the donor said that he had already provided a $100,000 planned gift for the congregation in his estate … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Be Thankful for the Gift and Move On

While at the gym the other day I overheard a woman ask a teenager on the treadmill next to her if she had an extra hairband, mentioning that she had left hers at home.  They didn’t know each other but the teenager had one around her wrist that she offered up.  The woman took it, thanked her, and … [Read more...]

Why You Should Send 3 Year-End Solicitation Emails in the Next 18 Days

The most common reason nonprofits are hesitant to send multiple emails in December is fear of annoying donors.  I get it. However, nonprofits who send 3 emails in December will be noticed–that is the point of sending these year-end solicitations emails, isn’t it? Afraid of unsubscribes? You will … [Read more...]