The Nonprofit Lapsed Donor Project

This week, as I listened to Week 2 of 100 Donors in 90 Days, I spent a lot of time nodding my head in agreement.  Gail Perry offered a dead-on assessment of how many nonprofits ignore lapsed donors, previous board members and current and past volunteers, instead of embracing these people who have … [Read more...]

Ensuring Your Direct Mail Gets Opened

While listening to Tom Ahern’s conversation in 100 Donors in 90 Days, he mentioned that he thought most donors who receive direct mail pieces are 70-80% for or against a potential donation before they read your letter. I decided to conduct a focus group on myself by considering recent pieces that I … [Read more...]

100 New Donors For Your Nonprofit In 90 Days. Really.

David Mersky has been working with Marc A. Pitman, The Fundraising Coach, and 10 other fundraising professionals on an exciting tool to help you get 100 new donors in 90 days. Click here to start expanding your resources Each of the dozen top fundraising experts from around the world, were … [Read more...]