Webinar: The Major Gift Engagement Plan for your Synagogue


The Major Gift Engagement Plan for your Synagogue

(50 minutes)

Given by Abigail Harmon and David Mersky

3 of 5 in the Successful Synagogue Fundraising Webinar Series


Do you need a formalized plan to secure major gifts? The fear of not achieving your fundraising goals is rooted in the absence of a plan.

Let’s work together to develop a clear a path forward during The Major Gift Engagement Plan for your Synagogue webinar.

During the third webinar in this series based upon our book,  Successful Synagogue Fundraising–Overcoming the Fear of Asking for Money, we will:

  1. Start with helping you understand why you should:
    • be ambitious
    • understand your members’ capacity
    • prove that you are a good investment
  2. Continue with lessons on how to create a step-by-step planning process including:
    • setting targets
    • choosing strategies and tactics
    • creating an action plan
  3. Develop a “moves” management strategy that includes:
    • building a team, as well as understanding the role of a “moves” manager
    • identifying prospects
    • evaluating prospects
    • tracking “moves”
    • evaluating the plan

The annual fund (which is much more robust than a once-a-year appeal), provides an opportunity to identify, interest, involve, engage and acknowledge generous donors.  Creating or expanding an annual fund will transform your Yom Kippur/year-end appeal into year-round sustaining support.

Purchase the WebinarPurchase this webinar for $44




To learn about the entire series of five, click here.

To purchase the entire series of five for $150 (a $70 savings) and receive a copy of Successful Synagogue Fundraising–Overcoming the Fear of Asking for Money click here (or the big red button)

Purchase the series




What do people say about the book, Successful Synagogue Fundraising?

“Takes you through the entire process step by step in an easy-to-read format that provides checklists, charts and many innovative ideas for successful campaign… Highly recommend[ed].”

-Maria Benet, past president, Congregation Kehillath Israel, Brookline, MA

“Concrete tips and practical guidance from fundraising professionals who really know what they are talking about. This book is all you need to succeed in synagogue fundraising.”

-Rabbi Kerry M. Olitzky, executive director, Big Tent Judaism; coauthor, New Membership and Financial Alternatives for the American Synagogue