The Artful Solicitor: Successful Major Gift Moves Management Recording

Major gifts fundraising is highly individualized. It focuses on the 10 percent who can give the 90 percent. Unlike direct response and special events, a major gift solicitation is most likely to succeed only when you physically and psychologically get in “front” of your prospects. Involvement is the key.

Moves Management, initially developed by G.T. “Buck” Smith and David Dunlop at Cornell University, is a disciplined process of relationship management that is the best way to assure the maximum return on investment. During the webinar, we will examine the process and explore the methods of moves management from prospect identification and research through involvement, solicitation and stewardship.

This one hour webinar examines major gifts fundraising processes and explores the methods of moves management from prospect identification and research through involvement, solicitation and stewardship.

To watch the webinar, please fill out the form below and an email will be sent to you with a link to the recording.