Someone recently gave me a copy of “Building a Successful Volunteer Culture – Finding Meaning in Service in the Jewish Community.” (You can view the book at http://www.jewishlights.com/) Since a portion of our clients are religious-based organizations, I thought I would skim it to see what … [Read more...]
Social Media Quality vs Quantity
September 27, 2011 By Leave a Comment
Every day when I open my email there is a Linked-In digest for the Non-Profit Marketing Group Members group. For four months the top link has been to the comment, “Have a Facebook Page? Share it Here for Mutual ‘Likes’” There have been 400+ comments, most of them listing their nonprofit, … [Read more...]
Communication Feels Good
October 19, 2010 By Leave a Comment
This morning I received an email from the head farmer at my CSA (Community Supported Agriculture – a sustainability model for local farms) and was so moved that I wrote back to her. Why? Not because this is the last week in what has been a good season. Not because this is new and different … [Read more...]
Q: What are the basic rules for maintaining tight and effective messaging? How long should appeal letters be? How often can you quote your group’s mission before it’s over-used? How do you get the average reader to care enough to get involved?
April 16, 2010 By Leave a Comment
A: There are a lot of questions, but as the answers are relatively short, I will answer them all: What are the basic rules for maintaining tight and effective messaging? How long should appeal letters be? Short, sweet and to the point. Personally, I think a letter that is longer than a page … [Read more...]
What Can Tweeting Do For Your Organization?
August 14, 2009 By
Twittering is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there. – Retweet from Tony Hsieh of Zappos Twitter is, simply put, another way to keep in touch with the people who are interested in your organization. The 140 characters may … [Read more...]
MJA’s Nonprofit Social Media – The Overview
August 14, 2009 By
It seems that everyone is claiming they are experts in social media. My credentials include Facebook for friends, Linked In for business contacts, I use Twitter @merskyjaffe - and I try to keep up-to-date through research and discussions. The more I have learned, the more I realized that whether … [Read more...]
Even You Can Twitter: A Step-by-Step
August 2, 2009 By Leave a Comment
You can love it or hate it but you can’t ignore it. It is not the be-all or end-all of communications, but it is an essential part of any nonprofit marketing and fundraising plans these days. The good news is that it is not that hard to understand. Here are step-by-step instructions on how to … [Read more...]
Trends In Fundraising
September 17, 2008 By
Online fundraising, personal fundraising pages, email signatures, social networking sites, are just a few of the “new” methods for fundraising. But with each new invention, you must decide what you will invest in and what you will ignore. Sifting through the choices is not always an easy task … [Read more...]
Creating Long-term Donors – One Fleece at a Time
September 14, 2008 By
The Past There was a time when community organizations were the way in which you met your neighbors, found those with similar beliefs and felt a part of the community at large. Now? Well, if my informal conversations over the past year can stand in as research, a large percentage of people join … [Read more...]