It’s That Time – Here Are 11 Annual Appeal Tips

It’s annual appeal time at nonprofits everywhere. These next few months will bring in large portions of fundraising revenue for many organizations–on average more than 30%. While we hope your letters are already written, it might not be too late to make a few donor-centric updates before you hit the … [Read more...]

The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]

How Nonprofits Create a Connection with Donors

Recently, Michael Katz, of Blue Penguin fame, posted an article on why birthdays are such easy connectors between people across countries, religion, age, politics, race, etc. With only a few exceptions, saying it’s your birthday (or someone else’s) will elicit a similar response, “Happy Birthday!” … [Read more...]

The Key to Any Successful Fundraising Campaign

by Dr. Kerry M. Olitzky There is no obligatory giving Following World War II, as families moved out of urban centers and into the suburbs, they continued to support non-profit institutions, especially synagogues, out of a sense of obligation. Over the last decade, obligation diminished as a … [Read more...]

Prospect Research: A Rundown of the Basics in 5 Steps

by Sarah Tedesco of Donorsearch Modern nonprofit fundraising is all about multi-channel marketing because organizations cannot rely on one or two strategies to sustain their needs. Rather, most nonprofits find success by combining a variety of offline and online strategies such as: Direct … [Read more...]

Does Your Nonprofit Want a Stronger Annual Fund or a Larger Endowment?

I have not seen your specific nonprofit’s budget, annual fundraising efforts, and/or donor lists for the past five years, but I have seen many other organizations’ documents in my work as a nonprofit consultant. The desire to have a stronger annual giving program or a larger endowment fund usually … [Read more...]

3 Complicated Planned Gift Options Explained

We were, initially, hesitant to produce anything on planned gift options under the current President and his administration. Simply put, it seems that anything, including tax codes, can change on a daily basis. Please ask your donors to check with a financial advisor when considering these, or any … [Read more...]

Pareto’s Principle is No Longer the Standard in Fundraising

I just read a really interesting article titled, The 80-20 Rule is Dead! on MarketSmart’s blog.  As nonprofit consultants, we have long reported that wealth has shifted and we often find that 10% of donors now provide 90% of the funds to a campaign – especially an endowment or capital campaign. Now … [Read more...]

Good Fundraising Data Can Enable You to Have the Best Year Ever

The turn of the calendar page to June is a sure harbinger of warmer days ahead, and, as summer approaches, a development officer’s mind often turns to planning. Today, a clear understanding of your fundraising data is the foundation for sound development planning.  Are you and your colleagues … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]