The Key to Any Successful Fundraising Campaign

by Dr. Kerry M. Olitzky There is no obligatory giving Following World War II, as families moved out of urban centers and into the suburbs, they continued to support non-profit institutions, especially synagogues, out of a sense of obligation. Over the last decade, obligation diminished as a … [Read more...]

Prospect Research: A Rundown of the Basics in 5 Steps

by Sarah Tedesco of Donorsearch Modern nonprofit fundraising is all about multi-channel marketing because organizations cannot rely on one or two strategies to sustain their needs. Rather, most nonprofits find success by combining a variety of offline and online strategies such as: Direct … [Read more...]

Does Your Nonprofit Want a Stronger Annual Fund or a Larger Endowment?

I have not seen your specific nonprofit’s budget, annual fundraising efforts, and/or donor lists for the past five years, but I have seen many other organizations’ documents in my work as a nonprofit consultant. The desire to have a stronger annual giving program or a larger endowment fund usually … [Read more...]

3 Complicated Planned Gift Options Explained

We were, initially, hesitant to produce anything on planned gift options under the current President and his administration. Simply put, it seems that anything, including tax codes, can change on a daily basis. Please ask your donors to check with a financial advisor when considering these, or any … [Read more...]

Pareto’s Principle is No Longer the Standard in Fundraising

I just read a really interesting article titled, The 80-20 Rule is Dead! on MarketSmart’s blog.  As nonprofit consultants, we have long reported that wealth has shifted and we often find that 10% of donors now provide 90% of the funds to a campaign – especially an endowment or capital campaign. Now … [Read more...]

Good Fundraising Data Can Enable You to Have the Best Year Ever

The turn of the calendar page to June is a sure harbinger of warmer days ahead, and, as summer approaches, a development officer’s mind often turns to planning. Today, a clear understanding of your fundraising data is the foundation for sound development planning.  Are you and your colleagues … [Read more...]

The 3 Cs of Fundraising – Capacity, Commitment and Connection

Sometimes, when I am working on a capital campaign, I spend a lot of time focusing on which prospects have the capacity to give a 6 or 7 figure gift. In a recent meeting when I mentioned the prioritization of the next round of donors based on their capacity someone spoke up. While not contradicting … [Read more...]

Would Additional Fundraising Staff Support Help Raise More Money This Year?

Lately, I have heard about multiple nonprofit organizations who don’t have enough fundraising staff support. This can play out in a lot of ways: inconsistent response times lack of donor stewardship fewer offerings using volunteers to cover needs late mailings angered … [Read more...]

Award Season for Philanthropy and Fundraising

With the announcement of the 2017 Tony Award nominations at the beginning of this week—and, aren’t all you Tolstoy fans excited about the 12 nominations for Natasha, Pierre, and the Comet of 1812—I began to think about these “seasons” which every industry seems to experience. From the Golden … [Read more...]

Be Thankful for the Gift and Move On

While at the gym the other day I overheard a woman ask a teenager on the treadmill next to her if she had an extra hairband, mentioning that she had left hers at home.  They didn’t know each other but the teenager had one around her wrist that she offered up.  The woman took it, thanked her, and … [Read more...]