Making the “Ask”: Third Point in a Cycle of Life-Long Giving—Part 2

A Four-Stage Plan for Major Donor Cultivation for the Annual Fund When people think about engaging another to do a solicitation for the organization on whose board they sit, they procrastinate most often when they contemplate making an appointment to meet face-to-face, the only way substantial … [Read more...]

A Four Stage Plan for the Annual Fund

Last month it was the seven ages of man that led us to understand the mandala of the development cycle. This month, I want to introduce you to the way in which you apply the cycle to a disciplined four stage plan directed to engaging individual prospects and donors for an enhanced annual fund. In … [Read more...]

Fundraising Begets Fundraising

“Doing begets more doing. It sounds simple, but I’m a firm believer that action can solve so many worries, and just powering through, no matter what, can give you the confidence you need when you feel like you’ve got nothing to offer. It’s in those moments that we must dig deep, ignore the noise, … [Read more...]

Fundraising Tip: What You Don’t Know Can Hurt Your Efforts

Donor tracking or fundraising management software for nonprofits comes in all shapes, sizes and costs but the one essential element is that it will keep you organized. What many people neglect to consider is that it will only keep the entered information organized. The more information about a … [Read more...]

Are You a Dice Roller or a Bowler?

Back-to-school night this year was an enlightening experience. My twin daughters moved into “middle school” and all that accompanies the pre-teen ritual. It is exciting and daunting, but, as it turns out, school has changed dramatically from my childhood. Their school (for the record it is a … [Read more...]

Finding New Donors Has Never Been Easier

In this final installment of what I learned during the 100 Donors in 90 Days program, I want to share strategies about how to get your nonprofit to develop the craziest ideas they can imagine and think way outside the box.  Before you hit delete, let me remind you that I was a copywriter in large … [Read more...]

You Are Not The First Person To Ask That Donor for Money

Major donors for nonprofits come in many different shapes and sizes (read: interests and dollar amounts).  But one thing they all have in common, is that they are all asked for money on a regular basis.  And yet, solicitors “feel bad” about asking them for a donation. How often are you asked for … [Read more...]

Why People Give to Nonprofits – and Why They Don’t

Often, when I conduct a workshop or a solicitor development program — particularly with volunteer leaders — I facilitate a brainstorming session.  I ask all the participants to give me every reason they can think of why people give. With my back to the participants, so that I can write on a white … [Read more...]

MJA Challenge: Presenting to One Donor or Twenty

Two weeks ago, I wrote an article that focused on presentation skills.  It occurred to me later that many people think these skills are best used for presenting to medium to large crowds.  The reality is a presentation to a single donor requires just as much skill, if not more (although you may want … [Read more...]

Presenting Your Way to Higher Donations

Last week, David offered a webinar titled, “Keys to Managing the Major Gifts Process: It’s All in the Execution” (the webinar will be posted shortly on the site). As with many of his webinars, people appreciate his voice almost as much as the content.  And, while he does have a great radio/webinar … [Read more...]