The Fundraising Committee: Assessing the Annual Appeal

January brings a level of reality to many nonprofits. At most organizations the December push brings in the majority of annual giving. This month is the time to work on assessing the annual appeal and consider what you did right and wrong - whether you are staff or on the fundraising committee A … [Read more...]

Leveraging the Donor: The Fourth (and Final) Point in a Cycle of Life-Long Giving

A Four Stage Plan for the Annual Fund When I began this series I asked you, “In this coming year, what are you going to do to exceed your fundraising goals?” Well the year is up. How did you do? Did you write down your goals and objectives? Did you meet or exceed your expectations? In this … [Read more...]

Making the Ask: Third Point in a Cycle of Life-Long Giving—Part 2

A Four-Stage Plan for Major Donor Cultivation for the Annual Fund When people think about making the ask or engaging another to do a solicitation for the organization on whose board they sit, they procrastinate most often when they contemplate making an appointment to meet face-to-face, the only … [Read more...]

A Four Stage Plan for the Annual Fund

Last month it was the seven ages of man that led us to understand the mandala of the development cycle. This month, I want to introduce you to the way in which you apply the cycle to a disciplined four stage plan directed to engaging individual prospects and donors for an enhanced annual fund. In … [Read more...]

Fundraising Begets Fundraising

“Doing begets more doing. It sounds simple, but I’m a firm believer that action can solve so many worries, and just powering through, no matter what, can give you the confidence you need when you feel like you’ve got nothing to offer. It’s in those moments that we must dig deep, ignore the noise, … [Read more...]

Fundraising Tip: What You Don’t Know Can Hurt Your Efforts

Fundraising Tip Donor tracking or fundraising management software for nonprofits comes in all shapes, sizes and costs but the one essential element is that it will keep you organized. What many people neglect to consider is that it will only keep the entered information organized. The more … [Read more...]

Are You a Dice Roller or a Bowler? (At New Board Member Meetings)

Back-to-school night this year was an enlightening experience. My twin daughters moved into “middle school” and all that accompanies the pre-teen ritual. It is exciting and daunting, but, as it turns out, school has changed dramatically from my childhood. Their school (for the record it is a public … [Read more...]

Finding New Donors Has Never Been Easier

In this final installment of what I learned during the 100 Donors in 90 Days program, I want to share strategies about how to get your nonprofit to develop the craziest ideas they can imagine and think way outside the box.  Before you hit delete, let me remind you that I was a copywriter in large … [Read more...]

You Are Not The First Person To Ask That Donor for Money

Major donors for nonprofits come in many different shapes and sizes (read: interests and dollar amounts).  But one thing they all have in common, is that they are all asked for money on a regular basis.  And yet, solicitors “feel bad” about asking them for a donation. How often are you asked for … [Read more...]

Why People Give to Nonprofits – and Why They Don’t

Often, when I conduct a workshop or a solicitor development program — particularly with volunteer leaders — I facilitate a brainstorming session.  I ask all the participants to give me every reason they can think of why people give to nonprofits. With my back to the participants, so that I can … [Read more...]