Solicitor Training Techniques

In every nonprofit that we council for fundraising and development, we provide tips, techniques, and training on how to ask for money.  Whether we are talking to staff, board or committee members, we know there is a lot of fear around the ask.  We also know that each and every person can overcome … [Read more...]

The Tradeoff of Time vs Money in Fundraising – 7 Considerations

We all know the adage, time is money. Nonprofits often think volunteer time is better to spend than precious dollars. But is it really? The Tradeoff of Time vs Money in Fundraising Let’s say that you don’t want to spend money on a fundraising consultant for a capital campaign.  You believe you … [Read more...]

What Makes a Successful Fundraising Campaign?

Recently, a prospective client asked whether we thought that they had the resources for a successful fundraising campaign. They were questioning whether their staff had time to dedicate to a new fundraising initiative, their current database could manage the new data, and whether they would have … [Read more...]

The Annual Fund – Capital Campaign Correlation

Is there an annual fund – capital campaign correlation? In one word, yes. The annual fund does much more than supplement your budget. Your annual fund is a key indicator as to whether: Donors support your mission and vision (literally and figuratively) Your development program is donor … [Read more...]

The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]

Solicitor Slowdown? 10 Tips to Motivate Volunteers to Continue Soliciting During a Capital Campaign

As a nonprofit consultant, I have found that even the most devoted board and development committee members have periods of time where they slow down and/or stop making calls and setting up appointments. How do you reset their enthusiasm and motivate volunteers to start solicitations again? … [Read more...]

The Return on Investment for a Capital Campaign with Mersky, Jaffe & Associates

When prospective clients, fellow board members, or friends in the nonprofit world ask whether they should consider working with MJA, I often tell them we are very effective, but not inexpensive. I admit that the answer is a bit conceited, but we are a great team with hundreds of combined years of … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Meaningful Major Gift: From The Heart And The Wallet

Anyone who has sat in a room rating prospects for an upcoming capital campaign knows that it is hard to determine the right number for the ask. We can guess what a person is worth, determine what they have given to other organizations, examine their relationship with the organization and estimate … [Read more...]

Accountability During a Nonprofit Capital Campaign

The Nonprofit Leaders Guide for a Capital Campaign Volume 12: Accountability During a Nonprofit Capital Campaign During the past year, I have used this series to explain some of the ins and outs of a capital campaign (too see the full series click here).  I will end this series, The Nonprofit … [Read more...]