The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]

Solicitor Slowdown? 10 Tips to Motivate Volunteers to Continue Soliciting During a Capital Campaign

As a nonprofit consultant, I have found that even the most devoted board and development committee members have periods of time where they slow down and/or stop making calls and setting up appointments. How do you reset their enthusiasm and motivate volunteers to start solicitations again? … [Read more...]

The Return on Investment for a Capital Campaign with Mersky, Jaffe & Associates

When prospective clients, fellow board members, or friends in the nonprofit world ask whether they should consider working with MJA, I often tell them we are very effective, but not inexpensive. I admit that the answer is a bit conceited, but we are a great team with hundreds of combined years of … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Meaningful Major Gift: From The Heart And The Wallet

Anyone who has sat in a room rating prospects for an upcoming capital campaign knows that it is hard to determine the right number for the ask. We can guess what a person is worth, determine what they have given to other organizations, examine their relationship with the organization and estimate … [Read more...]

Accountability During a Nonprofit Capital Campaign

The Nonprofit Leaders Guide for a Capital Campaign Volume 12: Accountability During a Nonprofit Capital Campaign During the past year, I have used this series to explain some of the ins and outs of a capital campaign (too see the full series click here).  I will end this series, The Nonprofit … [Read more...]

Maintaining Capital Campaign Momentum

The Nonprofit Leaders Guide for a Capital Campaign Volume 11: Maintaining Capital Campaign Momentum In this series, we have covered, defining the dream, determining the capital campaign goals, nonprofit consultants and architects, the capital campaign feasibility study, marketing materials, … [Read more...]

Identifying the Second Round of Capital Campaign Prospects

Capital Campaign Volume 10: Identifying the Second Round of Capital Campaign Prospects In Volume 9 of this series, I focused in on the first group who should be solicited on behalf of your capital campaign.  You can read it here but if you missed it, I will offer a spoiler and tell you that the … [Read more...]

Capital Campaign Volume 9: Who To Solicit First

Last month, in this series, I focused on the capital campaign development committee- you can read it by clicking here. This week we will move forward by focusing on who to solicit first. Hold on a sec, I need to turn on my ESP. Yes, without knowing any of your nonprofit’s specifics, I can tell … [Read more...]

Capital Campaign Asks- The Nonprofit Leaders Guide Vol. 8

The Nonprofit Leaders Guide for a Capital Campaign Volume 8: Who Will Make the Asks No series on capital campaigns can ignore the topic of the volunteer leaders who will be required to raise the funds. Who should be on a capital campaign development committee? You.  Yes, you, the person … [Read more...]