Why Every Board Member Should Write An Annual Appeal Letter

Here is a great (and relatively short) exercise to encourage donor-centric thinking among your board and/or committees. Use this with anyone and everyone you can.  In addition to a new way of thinking, you can improve donor retention and have new ideas about what to write in your donor appeal … [Read more...]

Solicitor Training Techniques

In every nonprofit that we council for fundraising and development, we provide tips, techniques, and training on how to ask for money.  Whether we are talking to staff, board or committee members, we know there is a lot of fear around the ask.  We also know that each and every person can overcome … [Read more...]

The Key to Successful Fundraising is Stop Thinking About Your Nonprofit

I have talked about this topic a bit when opining on annual appeal letters and solicitor training but after a recent conversation, I thought it should be said again. And said in a straightforward, no nonsense way. The key to successful fundraising is stop thinking about your nonprofit. And start … [Read more...]

Lessons to Transform The Case For Giving Into a Case For Asking – That Can Be Learned From A Reusable Grocery Bag

Do you have a culture of giving? Or should I ask, do you have a culture of asking? While nonprofits want givers, few people want to be askers.  And that is often the sticking point. Common excuses include: “We don’t have those kind of big-money donors in our community” “That’s too much to ask … [Read more...]

This Summer, Focus On $50 Donations – 7 Reasons Why

As fundraisers, we spend a lot of time on major donors–whether finding, cultivating, asking, and/or stewarding them. It seems to make sense, it’s quite difficult to meet your annual goal $50 at a time.  But, that doesn’t mean that the smaller donors are not essential to your organization.  In fact, … [Read more...]

Assessing Your Nonprofit’s Donors and Prospects: Annual Fund Segmentation Strategies

Solicitation strategies start with assessing the current situation. Do you treat all your prospects and donors the same? Should you? You should have a development plan for all prospects and a stewardship plan for all donors. But, you should not plan on having the executive director meet with … [Read more...]

Fundraising Campaigns of One

Do have that guy on the board who always wants detailed statistics for ever discussion? What about the woman who insists every fundraising piece should have cute kids (even though they are just one part of the population served?) Or, maybe you have somebody who thinks social media is the universal … [Read more...]

Tis the Season for Galas and Donor Dinners

by Kerry Olitzky It’s the season once again for galas and donor dinners. And, if staff members, volunteer leaders as well as supporters, were honest with themselves, they would admit how few look forward to these events. They consume staff time, volunteer hours and generally cost a great deal of … [Read more...]

What Makes a Successful Fundraising Campaign?

Recently, a prospective client asked whether we thought that they had the resources for a successful fundraising campaign. They were questioning whether their staff had time to dedicate to a new fundraising initiative, their current database could manage the new data, and whether they would have … [Read more...]

It’s Time for You to Evaluate Donor Retention For the Past Year

It’s early March, which means your end-of-year appeal numbers should be in your system. Now, it’s time to evaluate donor retention rates. In addition to focusing on how much you your end-of-year appeal raised for annual funds, it’s time to dig a bit deeper. Do you know the: Number of PYBUNTs … [Read more...]