Assessing Your Nonprofit’s Donors and Prospects: Annual Fund Segmentation Strategies

Solicitation strategies start with assessing the current situation. Do you treat all your prospects and donors the same? Should you? You should have a development plan for all prospects and a stewardship plan for all donors. But, you should not plan on having the executive director meet with … [Read more...]

Fundraising Campaigns of One

Do have that guy on the board who always wants detailed statistics for ever discussion? What about the woman who insists every fundraising piece should have cute kids (even though they are just one part of the population served?) Or, maybe you have somebody who thinks social media is the universal … [Read more...]

Tis the Season for Galas and Donor Dinners

by Kerry Olitzky It’s the season once again for galas and donor dinners. And, if staff members, volunteer leaders as well as supporters, were honest with themselves, they would admit how few look forward to these events. They consume staff time, volunteer hours and generally cost a great deal of … [Read more...]

What Makes a Successful Fundraising Campaign?

Recently, a prospective client asked whether we thought that they had the resources for a successful fundraising campaign. They were questioning whether their staff had time to dedicate to a new fundraising initiative, their current database could manage the new data, and whether they would have … [Read more...]

It’s Time for You to Evaluate Donor Retention For the Past Year

It’s early March, which means your end-of-year appeal numbers should be in your system. Now, it’s time to evaluate donor retention rates. In addition to focusing on how much you your end-of-year appeal raised for annual funds, it’s time to dig a bit deeper. Do you know the: Number of PYBUNTs … [Read more...]

How Do You Treat Former Board Members?

I have a pet peeve about this.  I do not understand why nonprofits do not treat former board members (FBM) as more than run-of-the-mill donors.  It seems to me that someone who has given their time and energy to your organization for 3, 6, or even 10 years is someone who should be cultivated more, … [Read more...]

The Annual Fund – Capital Campaign Correlation

Is there an annual fund – capital campaign correlation? In one word, yes. The annual fund does much more than supplement your budget. Your annual fund is a key indicator as to whether: Donors support your mission and vision (literally and figuratively) Your development program is donor … [Read more...]

Do You Segment Your Annual Appeal Personalization? Why You Should.

Like most of you reading this post, I have started to receive year-end annual appeal letters.  Unlike most of you, I read them in detail. Among other things, I look if I am being asked for a specific amount or not. I notice whether they are asking me to increase my contribution from last year to … [Read more...]

It’s That Time – Here Are 11 Annual Appeal Tips

It’s annual appeal time at nonprofits everywhere. These next few months will bring in large portions of fundraising revenue for many organizations–on average more than 30%. While we hope your letters are already written, it might not be too late to make a few donor-centric updates before you hit the … [Read more...]

The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]