Make Your Nonprofit Stand Out Through Stewardship

Anyone who has worked in fundraising and development for more than a minute has heard the term stewardship. What we have learned during speaking engagements, webinars, and while working with clients is that the way to translate the idea of stewardship into the reality of a nonprofit environment is … [Read more...]

Does Your Nonprofit Want a Stronger Annual Fund or a Larger Endowment?

I have not seen your specific nonprofit’s budget, annual fundraising efforts, and/or donor lists for the past five years, but I have seen many other organizations’ documents in my work as a nonprofit consultant. The desire to have a stronger annual giving program or a larger endowment fund usually … [Read more...]

Good Fundraising Data Can Enable You to Have the Best Year Ever

The turn of the calendar page to June is a sure harbinger of warmer days ahead, and, as summer approaches, a development officer’s mind often turns to planning. Today, a clear understanding of your fundraising data is the foundation for sound development planning.  Are you and your colleagues … [Read more...]

Motivating Yourself To Make An Ask For a Donation

The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore. -Dale Carnegie “If you’re not asking them for money, someone else is.” - Abigail Harmon Recently, I have spoken to a few friends/colleagues who are frustrated by … [Read more...]

How do you improve your solicitation, acknowledgement, and stewardship systems?

Chapter 1: What would help your nonprofit raise more money in 2017? How do you improve your solicitation, acknowledgement, and stewardship systems? While solicitation, acknowledgement, and stewardship systems may not seem like high priority to those new to fundraising, staff and board in the … [Read more...]

What Would Help Your Nonprofit Raise More Money This Year?

With resolutions and calendaring on everyone’s mind, I would like you to stop and think about the coming year.  What would help your nonprofit raise more money in 2017? The list might include: Additional prospects Time to focus on development Additional staff/administrative help … [Read more...]

Why You Should Send 3 Year-End Solicitation Emails in the Next 18 Days

The most common reason nonprofits are hesitant to send multiple emails in December is fear of annoying donors.  I get it. However, nonprofits who send 3 emails in December will be noticed–that is the point of sending these year-end solicitations emails, isn’t it? Afraid of unsubscribes? You will … [Read more...]

Is #GivingTuesday Worth the Effort?

#GivingTuesday gets a lot of hype. During the first year or two, it seemed like the ideal way for nonprofits to remind the world that giving should be a priority. Creative campaigns were tweeted, emailed, and posted receiving great results. Then, everyone joined on the bandwagon. After ten … [Read more...]

Growing Monthly Giving

While driving from one meeting to another last week, I found myself entranced (but, not distracted) while listening to my local NPR station, WGBH in Boston.  It was not the latest news of the interminable election campaign nor was it a favorite piece of classical music. It was the Fall on-air and … [Read more...]

12 Ways to Improve Your Annual Appeal Email

It’s hard to break through in email these days. My personal email account is through Gmail who is kind enough to segment the emails for me. On any given day, I will get 10-15 emails in my “Primary” box and 30-50 emails in my “Promotions” box.  Your annual appeal email is in the middle of those 30-50 … [Read more...]