10 Essential Articles

Nonprofit Solicitation: It’s Harder To Get The Appointment Than To Get The Gift

A successful campaign requires that your solicitors understand the nuances of a nonprofit solicitation, also known as, "the ask." Among other things, a successful solicitor will: look to develop a long-term relationship with the donor(s) offer a strong case for giving practice what … [Read more...]

Ten Reasons Ways to Ensure Your Nonprofit Fundraising is Effective

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as “Raise $500,000 in the first two months,” you will be able to stick to your schedule much more easily than if you set only a goal such as “Raise $1 … [Read more...]

Seven + Ways To Thank A Donor

What is the difference between organizations that acknowledge and recognize a donor once or twice after a major gift vs. seven times or more? Thousands and thousands of dollars. Before you say that you don’t have the time to thank a donor seven times, please know that we do not mean that you, … [Read more...]

The Most Common Fundraising Mistakes …and How Not to Make Them

In the past, we have touched on overcoming anxieties when confronted with the opportunity to share the joy of giving with a prospective donor on a face-to-face basis. We are anxious, mostly because we are afraid that we will make a mistake. Think about that for a moment! What is the worst thing that … [Read more...]

Overcoming the Anxieties of Asking for a Donation

I have been a solicitor of major gifts for more than forty years. Moreover, I have trained both volunteers and professionals around the country in the art of asking for a donation, or what my friend and mentor, Jerry Panas, calls “truly outrageous, consequential gifts.” One of the techniques that … [Read more...]

Meaningful Major Gift: From The Heart And The Wallet

Anyone who has sat in a room rating prospects for an upcoming capital campaign knows that it is hard to determine the right number for the ask. We can guess what a person is worth, determine what they have given to other organizations, examine their relationship with the organization and estimate … [Read more...]

10 Ways To Make Your Executive Search Successful

10. Set a salary scale that is appropriate both to the job and to the market in which the executive search is being conducted. No one wants to overpay a candidate. But your pool of qualified applicants will diminish with each step down the ladder from the appropriate salary range. In many cases, you … [Read more...]

The Habits of Highly Successful Fundraising

What follows are the nineteen habits of highly successful fundraising. In this way, you can work to introduce these habits into your daily routines so that your next encounter with a major gift prospect will have the best possible outcome, a meaningful gift to your campaign. Habit #1: … [Read more...]

Motivating Yourself To Make An Ask For a Donation

The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore. -Dale Carnegie “If you’re not asking them for money, someone else is.” - Abigail Harmon Recently, I have spoken to a few friends/colleagues who are frustrated by … [Read more...]

10 Pieces of Paper That Will Strengthen Your Nonprofit

Volunteer packet - Volunteers can be incredibly useful when it comes to ways to strengthen your nonprofit and incredibly time consuming.  Automate some of the systems by creating a packet for volunteers.  You can learn about their interests, explain your priorities and areas of need, and establish a … [Read more...]