The Most Common Fundraising Mistakes …and How Not to Make Them

In the past, we have touched on overcoming anxieties when confronted with the opportunity to share the joy of giving with a prospective donor on a face-to-face basis. We are anxious, mostly because we are afraid that we will make a mistake. Think about that for a moment! What is the worst thing that … [Read more...]

Overcoming the Anxieties of Asking for a Donation

I have been a solicitor of major gifts for more than forty years. Moreover, I have trained both volunteers and professionals around the country in the art of asking for a donation, or what my friend and mentor, Jerry Panas, calls “truly outrageous, consequential gifts.” One of the techniques that … [Read more...]

The Habits of Highly Successful Fundraising

What follows are the nineteen habits of highly successful fundraising. In this way, you can work to introduce these habits into your daily routines so that your next encounter with a major gift prospect will have the best possible outcome, a meaningful gift to your campaign. Habit #1: … [Read more...]

Why Nonprofit Executive Search is Not as Easy as One Would Think

Often our clients believe that they can undertake a search on their own—deploying their resources to understand the opportunity and describe it in a fashion that is appealing.  Then all they need do is list it on any of a dozen or more web sites and social networking services and wait for the ideal … [Read more...]

Behavioral Interview Questions for a Nonprofit Executive Search

We have been doing nonprofit executive searches for more than a quarter of a century.  Over the years, we have learned how vital selecting the right candidate is…in fact, employee turnover is the single largest expense that any organization is likely to experience. Screening candidates for key … [Read more...]

Growing Monthly Giving

While driving from one meeting to another last week, I found myself entranced (but, not distracted) while listening to my local NPR station, WGBH in Boston.  It was not the latest news of the interminable election campaign nor was it a favorite piece of classical music. It was the Fall on-air and … [Read more...]

Key Components of the Monthly Giving Ask

Part 7 in Creating a Monthly Giving Program It is now time to turn your attention to the actual solicitation of your best, most loyal donors to invite them to become monthly sustainers.  There are 7 key components of the monthly giving ask. Show your appreciationAlways begin your direct mail … [Read more...]

5 Ways to Build Momentum in your Monthly Giving Program

Part 6 in Creating a Monthly Giving Program Last month described a step-by-step plan to make the ask, this month we turn to how you can build momentum in your monthly giving program. Know your donorsWhen communicating with donors, particularly to invite them to become monthly donors, it is … [Read more...]

A Step-by-Step Plan to Ask for Monthly Gifts

Part 5 in Creating a Monthly Giving Program Last month, I outlined what you would require to launch a monthly giving program. This month, let’s focus on a step-by-step plan to make the ask for monthly gifts. Create a monthly giving launch letter/appeal It is now time to sit down and write … [Read more...]

What You Need to Launch a Monthly Giving Program

Part 4 in Creating a Monthly Giving Program The nonprofit world, as I have been telling you obsessively, is in crisis around the issue of donor retention. The numbers are bleak as I have pointed out recently which you can see by clicking here. But, as I have been working through this year’s … [Read more...]