The Annual Fund – Capital Campaign Correlation

Is there an annual fund – capital campaign correlation? In one word, yes. The annual fund does much more than supplement your budget. Your annual fund is a key indicator as to whether: Donors support your mission and vision (literally and figuratively) Your development program is donor … [Read more...]

This Year’s Top 10 MJA Articles

I am jumping on the December bandwagon and offering you this year's top 10 MJA articles in an easy to read list. This is based on your readership, but we know that not everyone can read our blog/newsletter each week. If I missed one that you felt was valuable, please let me know and I'll forward it … [Read more...]

Strengthening Your Board, Staff and Clergy

This past week I presented at the NATA conference with David A. Mersky and Rachel M. Woda. We knew there were interesting competing sessions, so we were pleasantly surprised with the strong turnout.  I’d like to think this was based on the presenters and the firm’s reputation but I’m sure a lot of … [Read more...]

What Were Your Nonprofit’s Goals for the Past Year?

It’s approaching year-end. I hope by now your annual appeal plan is in place and your initial letters and emails are seeing results. Now is a good time to review the past year. You will not have all your data yet and know whether you reached all of your goals. That can be assessed in January. Now is … [Read more...]

Do You Segment Your Annual Appeal Personalization? Why You Should.

Like most of you reading this post, I have started to receive year-end annual appeal letters.  Unlike most of you, I read them in detail. Among other things, I look if I am being asked for a specific amount or not. I notice whether they are asking me to increase my contribution from last year to … [Read more...]

The Impact of Religion on Philanthropy: The Highlights

Yesterday, The Giving Institute conducted a live webcast titled, “The Impact of Religion on Philanthropy.” Full disclosure, I don’t have a written report yet so this is relying on my memory. And, because I am used to receiving a copy of a webinar or their slides, I didn’t even take detailed notes. I … [Read more...]

It’s That Time – Here Are 11 Annual Appeal Tips

It’s annual appeal time at nonprofits everywhere. These next few months will bring in large portions of fundraising revenue for many organizations–on average more than 30%. While we hope your letters are already written, it might not be too late to make a few donor-centric updates before you hit the … [Read more...]

The Difference Between Annual and Capital Campaign Gifts

A Guide for Prospects and Donors You may be clear on the difference between Annual and Capital Campaign Gifts, but can you explain the distinction to your prospects and donors in quick, clear and concise language? If not, here is your cheat sheet. Annual Campaign An Annual Campaign supports … [Read more...]

6 Do’s and Don’t’ s for Disrupting Your Nonprofit

Yesterday, I was looking at the website for my husband’s marketing firm (theamplifiergroup.com in case you need marketing advice) and we got into a long discussion about the word “disruptor.” For those who have worked in nonprofits too long or have had their heads in the sand, disruptor is what … [Read more...]

A Passion for What You Do – Nonprofit Edition

Last week I went to a conference where I saw phenomenal speakers. The list included Michelle Obama, Billie Jean King, Selina Tobaccowala, Brit Marling, Issa Rae, Mario Batali and Andy Cohen. The topics ranged from the experience of being the former FLOTUS (or former first spouse as she likes to be … [Read more...]